May 2013
How Yahoo plans to make money on Tumblr: ads that... →
“We’re pretty opposed to advertising,” David Karp, the founder of Tumblr, said three years ago. “It really turns our stomachs.” So today he’s turning over the six-year-old blogging startup to a company that can stomach it.
Yahoo, which currently generates 76% of its revenue from advertising, made clear that it intends to make money from its $1.1 billion acquisition of Tumblr in the best way it...
